We’re Lane and Jules.
We’ve spent our careers helping people and organizations navigate change, embrace transitions, and design what’s next. Then one day, we asked ourselves a simple question:
“What if we turned that same design process on our own life?”
So, here we are.
At Sweet BombDiggity Farms, we’re intentionally designing a life that flourishes, one season, one experiment, and one good day at a time.
And we’re sharing what we learn along the way: garden guides, recipes from the farm kitchen, stories from our farm rescues, a devotional every Sunday, and practical ideas for creating a life with more purpose, joy, and possibility.
We’re designing our what’s next. Maybe we can help you design yours.
Come on in
Designing a life on purpose, at any age. Real stories, good questions, and the book we’re writing now.
See what we’re writing →
Plain-spoken guides to what we grow, from black-eyed Susans and hydrangeas to berries and potatoes.
Dig in →
Recipes and preserving from our table: skillet cobblers, quick pickles, and cold drinks for a Tennessee heat wave.
Get cooking →
A field we almost missed
There’s a section of our field we kept mowed, season after season, without ever knowing black-eyed Susans were growing there. This year we let it go a little longer, and it came up in thousands of blooms.
We’re not mowing it anymore.
That field is why we believe it’s never too late. Sometimes the flourishing is already there. You just have to stop mowing it down.
From our farm
Our farm is intentionally small. It’s part of the life we’re designing, so we grow what we love and share it close to home.
Ask what’s blooming →
#FarmSunday · This week
You can usually tell what somebody believes by watching them, not by listening to them explain it. When I think about the people who shaped my own faith, hardly any of it came from a conversation. It came from watching
A new devotional from our farm every Sunday. Read it, then pass on the Good News.
Field Notes
Our surprise crop of garden tomatillos turned into this bright, roasted salsa verde. A few simple ingredients, one sheet pan, and a quick blend.
Not all black-eyed Susans are created equal. From the classic ‘Rudbeckia hirta’ to the dramatic ‘Rudbeckia maxima,’ each variety offers unique beauty and versatility. Whether you prefer a traditional look or a more modern arrangement, there’s a black-eyed Susan for you.
Fish emulsion is a great option for feeding your plants, especially in the fall when they need a boost. Simply mix a tablespoon per gallon of water and water it in like normal. This slow-release formula will help your plants grow strong and healthy.
Tried and true
What we actually use every day, in the coop, the barn, and the kitchen.
In the coop
USA-made hemp bedding, compostable aspen nesting pads, Roost Refresh, and Revitalime. We use them every day.
Shop with our discount ↗
Feed
We’re a Purina farm. Our goats, horses, pigs, donkeys, and chickens all eat it, and we trust the research behind every balanced feed. Ask us what we feed and why.
Visit Purina ↗
In the kitchen
The grain mill and mixers Jules uses for fresh-milled bread, cornbread, and all kinds of baked goods.
Shop NutriMill ↗
Our neighborhood store
We’re in our local Tractor Supply multiple times a week. They know us by name, and relationships are what it’s all about.
Shop Tractor Supply ↗Some favorites come from brand partners, and some links earn us a small commission. We only share what we use ourselves.
On the shelf
Farm Sunday Devotionals, Vol. I
A year of weekly devotionals for the seasons that ask everything of you.
Preorder Kindle ↗Paperback available November 1.
Farm Sunday Devotionals, Vol. II
A year of weekly devotionals for the joy that only God can give.
Preorder Kindle ↗Paperback available November 1.
Coming soonComing soon
A Flourishing Life at Any Age. Stories, a framework you can use, and questions to help you get unstuck.
Hear first in the newsletter →Country Living Connoisseur
A letter from our place to yours, every other Thursday. More than 16,000 friends are already reading along.
Free, and you can leave anytime. We’ll still like you.
The two of us
At this point in our life, we get to do the work we love together: writing books, teaching, leading workshops, and consulting. Then there’s the farm, the animals, and the garden we’re designing on purpose. A flourishing life isn’t one thing. It’s the combination. Some things aren’t negotiable: our family, our grandkids, and our relationship. Everything else is an opportunity.
Co-founder · Author
Lane has spent more than 30 years helping people and organizations grow and navigate transitions. He has been at the University of Tennessee for decades, where he is a full professor, the Fisher Professor of Innovation, and an Associate Dean at the Haslam College of Business. The farm was a shift for him, and he’s embraced it wholeheartedly. He’s passionate that every animal here gets the very best care, from the cleanest water to soft bedding, so each one feels cared for, free of fear, and like they belong.
Co-founder · Author
Jules has spent more than 25 years building brands people love. She led marketing at WBIR, executive produced the Emmy-winning Heartland Series, and has worked with brands like Samsung, Mitsubishi, and NFL Super Bowl weekend. Today she teaches marketing, human-centered design, and leadership at the University of Tennessee’s Haslam College of Business. Animals are her heart and passion. In the garden, nothing makes her happier than a greenhouse full of cut flowers in every color and variety to share with others, with a few heirloom veggies thrown in.
Human-centered design, leadership, and designing what’s next, for people planning their next chapter and organizations navigating transitions. We work with teams, conferences, retreats, and small groups.
We partner with brands that fit how we live. Our media kit is available on request.
Sweet BombDiggity Farms Rescue & Sanctuary
Our donkeys, goats, pigs, and the rest of the crew are ambassadors for Sweet BombDiggity Farms Rescue & Sanctuary, our 501(c)(3). Come meet the residents, sponsor an animal, or lend a hand.
Visit the rescue ↗