We’re Lane and Jules Morris.
Authors, educators and life designers, writing from our farm in East Tennessee.
We have spent our careers helping people and organizations navigate change, embrace transitions and design what’s next. Lane has done it for more than 30 years at the University of Tennessee. Jules spent more than 25 years building brands before joining him there.
Then one day we asked ourselves a simple question: what if we turned that same design process on our own life? Sweet BombDiggity Farms is what came out of it. Here we share what we’re learning along the way, so you can design your what’s next too.
Who we are
Lane Morris, PhD
Lane has spent more than 30 years helping people and organizations grow and navigate transitions. The farm was a shift for him, and he has embraced it wholeheartedly. He wants every animal here to feel cared for, free of fear and like they belong.
- Full professor, University of Tennessee
- Fisher Professor of Innovation
- Associate Dean, Haslam College of Business
- Writes the teaching for Farm Sunday every week
Jules Morris, PhD
Jules has spent more than 25 years building brands people love. Animals are her heart, and nothing makes her happier than a greenhouse full of cut flowers in every color to share with others.
- Teaches marketing, human-centered design and leadership at the University of Tennessee Haslam College of Business
- Former Director of Marketing at WBIR and Executive Producer of the Emmy-winning Heartland Series
- Has worked with brands like Samsung, Mitsubishi and NFL Super Bowl weekend
- PhD research on the creative role identity of female leaders
A flourishing life is the combination
Some things aren’t negotiable for us: our family, our grandkids and our relationship. Everything else is an opportunity. Here is where to start.
Designing What’s Next
Letters, tools and a quick quiz for whatever season you’re in.
Out in the Garden
Plain-spoken guides to what we grow, from hydrangeas to potatoes.
From the Farm Kitchen
Recipes, preserving and sourdough from our table.
Farm Sunday
A short devotional every Sunday since 2023. There is a seat saved for you.
Written together
Steady Ground and Glad in God each gather a year of Farm Sunday devotionals, with paperbacks out November 1. Our next book, Designing What’s Next: A Flourishing Life at Any Age, is coming soon.
See the books
Work with us
Human-centered design, leadership and designing what’s next, for people planning their next chapter and organizations navigating transitions. We work with teams, conferences, retreats and small groups, and we’re glad to travel.
Our consulting practice, BOMBDIGGITY, works with organizations of every size, from government and finance to automotive, consumer products and education.
Ask about a workshop
The rescue
Our donkeys, goats, pigs and the rest of the crew live at Sweet BombDiggity Farms Rescue & Sanctuary, our 501(c)(3).
Visit the rescue →Brand partnerships
We partner with brands that fit how we live, like Purina, Eaton Pet & Pasture and NutriMill. Our media kit is available on request.
Get in touch →About Lane and Jules
Who are Lane and Jules Morris?
Lane and Jules Morris are authors, University of Tennessee faculty members and the founders of Sweet BombDiggity Farms in Sharps Chapel, Tennessee. They write about designing a flourishing life at any age, along with garden guides, farm kitchen recipes and a weekly devotional called Farm Sunday.
What books have Lane and Jules written?
They wrote Steady Ground and Glad in God, two volumes of Farm Sunday devotionals, with paperbacks out November 1, 2026. Their next book, Designing What’s Next: A Flourishing Life at Any Age, is coming soon.
Do Lane and Jules speak or lead workshops?
Yes. They speak and lead workshops on human-centered design, leadership, designing what’s next and organizational transitions for teams, conferences, retreats and small groups.
Where is Sweet BombDiggity Farms?
Sweet BombDiggity Farms is in Sharps Chapel, in East Tennessee near Norris Lake. It is also home to Sweet BombDiggity Farms Rescue & Sanctuary, a 501(c)(3).
Pull up a chair.
A letter from our place to yours, every other Thursday. More than 16,000 friends are already reading along.