About Us

Meet the Farmers

Hey there, farm friends!

We’re Jules and Lane Morris—partners in life, learning, and creating. Sweet Bombdiggity Farms is our home base, but more than that, it’s the place where we practice what we believe: that life is something you can design with intention, creativity, and joy.

We call ourselves country living connoisseurs—not because we have it all figured out, but because we’re always learning. Every season, every animal, every garden bed, and every vintage find teaches us something new about living well and living with purpose.

We’re not traditional farmers. We’re life designers. Our backgrounds in teaching, business, and creativity shape the way we share stories, resources, and encouragement—reminding others that no matter where you live, you can craft a life that feels true to you.

Sweet Bombdiggity Farms is where our story unfolds, but it’s also an invitation for you to write yours. Because being a connoisseur of country living isn’t about perfection—it’s about curiosity, courage, and creating the life you love.

Ask questions, share an idea, or just say hello!

Meet Jules

Jules brings over 25 years of award-winning marketing, branding, producing, and design experience. As a marketing professor at The University of Tennessee, Knoxville, she’s currently pursuing a Ph.D. focused on creativity, marketing, and leadership. Jules was the caretaker of WBIR’s “straight from heart” brand and served as the Executive Producer of the Emmy award winning Heartland Series. She has collaborated with brands such as, Samsung, Mitsubishi, and The NFL Super Bowl Weekend. Her passion for agriculture began in childhood, grew during her time with Clemson University Extension and 4-H, and thrives with Sweet BombDiggity Farms.

Her passions extend to farming and agriculture, brand strategy, media, storytelling, as well as digital and visual marketing.

Meet Lane

Lane’s extensive background in education, human resources, and human-centered leadership spans 30+ years. With a corporate start as an engineer, he holds a Ph.D. from The University of Tennessee. Currently the Associate Dean of Undergraduate Studies and Student Affairs, and Fisher Professor of Innovation at Haslam College of Business, Lane fosters learning for numerous students. His zeal for Human-Centered Leadership and Design drives him to motivate individuals for impactful accomplishments. This expertise aids our farm efforts and collaborations with fellow farmers and ag-based businesses, addressing agriculture’s challenges.