Hey there Farm-tastic Friends, Creative Crafters, and Magic Makers! 🚜🎨 Happy #MarketingMonday
Last week I gave you a free workbook (link on blog) to dive deeper into finding your “Why”— that heartfelt reason that pushes you out into the fields or fires up your creativity! Hopefully you have spent a bit of time noodling on you why and. If not, no worries! There is no time like the present. Today, however, let’s venture into some super exciting territory—your customer!
Undertanding your own why is crucial but really, truly knowing your customer is right up there too!
You see, whether you’re sowing seeds, crafting a masterpiece, or cooking up delicious preserves, it isn’t just about you. Nope! You may enjoy the process and work but as a business, it’s about the folks you’re creating for. Understanding your customers means diving deep into their needs, wants, joys, and even those tiny frustrations.
Let’s break it down a bit more with a few pointers:
1. Listen and Learn: Jump onto social media. It’s not just for those quirky farm memes but for tuning into conversations about what customers crave or dream of.
2. Feedback is Your Friend: Whether at a market stall, craft fair, or online, engage in a genuine chat. Learn about what delights them or what they wish was different.
3. Engage in Real-life: Participate in local events or pop-up markets. The face-to-face interactions are gold mines of insights!
Bottom line? You’re not growing, crafting, or creating just for the heck of it. You’re doing it for an audience that looks forward to what you produce. So, keep those ears open, ask those questions, and figure out what makes your crowd truly tick.
Happy farming, crafting, and creating, friends! Here’s to growing and making things that not only we love but that resonate with our amazing customers too! ✨🎨
#FarmingAfter50 #humancenteredfarmers #humancenteredmarketing #marketingmonday #agribusiness #marketingtips #farmresources #farmlife #farmbusiness #makersgonnamake