On this #MarketingMonday let’s start with a crucial first step in marketing your farm or maker business—Determining your “why.” Your “why” refers to the underlying purpose and values that drive your business. It helps you articulate your unique story and connect with customers on a deeper level. Here are some key points to consider when determining your “why”:
1. Purpose: Reflect on the reasons behind starting your farm or maker business. What motivated you to pursue this path? Is it a passion for sustainable farming, a desire to promote local and organic products or a commitment to preserving traditional craftsmanship?
2. Values: Identify the core values that guide your business. Do you prioritize environmental sustainability, community engagement, or fair trade practices? These values will shape your brand identity and influence how you communicate with your audience.
3. Differentiation: What sets your farm or maker business apart from others? Determine your unique selling proposition (USP) and how it aligns with your “why.” This will help you stand out in a crowded market and attract customers who resonate with your mission.
4. Impact: Consider the positive impact you want to make through your business. Whether it’s providing healthy food options, supporting local artisans, or contributing to a more sustainable future, understanding your desired impact will give your marketing efforts a clear direction.
By understanding your “why” and incorporating it into your marketing messaging, you’ll be able to connect with customers who share your values and build a loyal community around your farm or maker business. I created this workbook full of questions to help you determine your why. We hope that you find it useful.
Download the free workbook here and drop me an email if you have questions that you think we could help with or would like to be added to our upcoming monthly newsletter —> [email protected].
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