As marketing professor who is also deeply passionate about farming—How in the world can these two different worlds can possibly work together? Let me share with you how these passions align and the unique gifts that arise from their convergence.
I get it, really… at first glance marketing and farming don’t appear related. However, the undeniable connection becomes clearer when we dive deeper into the stories behind farms and the people who bring them to life. Every farm has a story to tell, a narrative that weaves together the dedication, resilience, and love poured into the land and its bounties. These stories, when crafted and shared effectively, can captivate hearts, engage communities, and foster a greater appreciation for the food and products that we enjoy. That, my friends is MARKETING!
As a marketing professional of nearly 30 years, I have worked with brands as big as The Super Bowl, and as rich as our local NBC affiliate, WBIR’s, “Straight from the Heart.” I had the honor of serving as the executive producer of the Emmy Award winning Heartland Series, a show that celebrated the people of Appalachia and the land that they settled, worked, and loved. From my roots in Ag Extension media at Clemson to the countless brands I have worked with to succeed and find their place in new and competitive markets along the way, I was fearfully and wonderfully made for this adventure!
I have spent a career honing the skills and gathering knowledge to assist farms and agripreneurs in finding success and sharing their stories. I want to use my marketing knowledge to help farmers and agripreneurs communicate their value, connect with their target audience, and build relationships with customers.
Through strategic marketing, we can highlight what makes each farm or product special. By sharing their authentic stories, they can stand out in a competitive market and build a loyal community of supporters.
For me, the opportunity to combine my marketing expertise with my passion for farming is such a gift. It allows me to contribute to the success of farms while pursuing something that truly resonates with my soul. It’s a chance to bridge the gap between the world of academia and the earthy reality of agriculture.
While “Farming After 50” is a new adventure for us, it is also rooted in an exciting convergence of life experiences. It’s an opportunity to serve others with the skills and knowledge that we have developed over a life together and also to learn from mentors and friends—Each of us bringing the best of what we have to the table.
So, let’s dig in! 🧰 FREE Marketing resources coming soon ⏰—-well, after I do some farm chores 🤷🏼♀️
BUT await! There’s MORE! 😃 Lane brings his passion for leadership and entrepreneurship to our ag-focused duo (Part 2 Post coming soon).
#PassionMeetsPurpose
#FarmMarketing #SharingFarmStories
#FarmingAfter50 #lifeouthere #farmlife #agripreneur #farmingisabusiness